Landing page, squeeze page, lead generation - we tend to use all three of those terms interchangeably but they actually mean three different things.
Why do you need a landing page or any other kind of page?
The first reason is to build your list. Any one of those three can be at the top of your sales funnel. The money is in the list so you need to build your list in order to be able to sell things to people.
Lead Generation Form
Here you can see a lead generation form. It's just a basic form asking for name email and a subscribe button - and we're giving away a freebie! It's relatively subtle, you can put it on the top or the bottom of every page or post on your site or you can put something similar on a widget on a side panel.
Either way it's very - subtle it's not very in-your-face and that might be important to you for what you're selling or the kind of business that you're in.
This is also what you generally get on a pop up - "here's my freebie: enter your name and email to access it".
A squeeze page is more like this.
An image in the background, with a form in the foreground. Nothing else.
It is a dedicated page for one specific freebie or low cost whatever - it might be video, a seven dollar report or something like that.
Mostly, on the squeeze page you want to be giving something very low cost or free - but it has to have value because otherwise no one's going to want to give you their email.
This is the page where you send traffic from social media, from blog post links or page links, Facebook and Google Ads.
This is ideally is at the top of your sales funnel.
Before you ask what is sales funnel is, that is an entirely new blog post, so I'm not going to go into that here.
A Landing Page is a Sales Page
A landing page is a sales page. It covers one specific product - like a course or a membership or coaching.
A landing page tends to have detailed content. Not always but it tends to have a detailed explanation of whatever it is that you're selling.
Confirmation Page and Thank You Page - Extra Pages You Might Not Realize You Need
For all three of these different ways of interacting with visitors to your site you need two extra pages for each of them. You need a "nearly there" page to confirm the subscription - and to confirm that it isn't a robot signing up. As a result, you'll want to be sending a confirmation email and also if you've got this kind of confirmation - a confirmed subscription email - that satisfies GDPR consent.
You'll also need a thank-you page. Once they've confirmed that subscription they need to be sent back to the Thank You page or wherever it is.
That might be a download page, an entry page to your membership - or it might be somewhere for them to arrange appointments.
The Importance of Keywords
All three of these landing pages or squeeze pages need to be aimed at specific target markets.
You know what your target market is. You know what your niche is - you're not just taking a scatter gun approach.
You know who they are - you've narrowed down who they are.
It's important to have the right keywords, particularly in a squeeze page or a sales page in order that you get the most out of organic search, that your ad response is from the right people - and then also you can get a kind of halo effect from word of mouth.
Which of these three methods of acquiring customers and people on your list is best for you?
It really depends on you your site, your products, your audience and your desired outcomes.
My feeling is that you'll want all three: you want the basic sign up form on every page and post, you'll want squeeze pages to get people onto your list - and you want sales pages for each of your products. Unless you've a WooCommerce shop, you don't put all of your products/services on the same page.
Examples of Landing Pages, Squeeze Pages and Lead Generation Pages
Let's have a look at the different kind of pages that you can have to attract visitors.
A Different Kind of Sales Page
This one's an interesting one: in order to actually get any details on what they want to sell - you any details at all - you have to make a commitment. So here's a button for you can make a commitment - it then opens up a form to just enter your email.
You can't even get the details without giving your email. That's an unusual kind of sales page - there're no details at all until they're given your information.
These next two are examples of squeeze pages, which are also landing pages - you've got the form in the middle, an image in the background and a freebie. One of them is marketing tools that are being given away free and the other one is an opportunity to guest post.
But whatever is being given away free needs to have some kind of value. Mostly people share a video or a checklist or 10 best or an ebook - something that is high value but isn't going to take you too long to put together.
These next two are two examples of the kind of basic signup form that you put everywhere on your site. We've talked about these enough - and you may well have seen one pop up on this post by now!
Sign Up Forms are not Landing Pages
Sales Pages are Landing Pages
Here's an example of a landing page that's a sales page. It's so long and detailed that I've had to cut it up into ten sections in order to fit it all on to one slide!
This sales page goes into great detail - it's got lots of places to put keywords in - and you don't even get the opportunity to buy anything until you're well past halfway down the page, by which time you're committed.
Sales pages and landing pages are pretty much the same thing.
After that there are three opportunities to buy, plenty of social proof and lots of pictures.
Whatever your preferred method of collecting people for your list and selling the things I'm happy to do that for you and although this gig specifies thrive Architect, some of those pages were done with Thrive Architect, a couple were built with aweber and I've even built forms from scratch with HTML!
MailChimp and all of these bulk marketing services have methods of putting forms on your site or you can build the form yourself if you don't like the way that they display.
When you want something like this done for you and you don't feel that you have the time or the inclination - or maybe you don't know how! - just click the link below to find me on Fiverr and you can contact me there.
And if there's anything else that you'd like to do with your site that isn't on my list, then click the contact link on Fiverr and I'll be happy to give you your very own customized offer.
When did you start building your list? (Trick question - the time to start building your list is now, so that when you have something to sell, you already have a list of interested people to sell it to!).
Let me know about your own methods in the comments below.